How to Scale Your Ecommerce Business in 2022

Do I Have the Resources I Need?

There will be lots of testing to see what’s working and what’s not, then doubling down on what’s working for your ecommerce brand.

You’ll also find yourself focusing on speed and quality, meaning you need repeatable processes and checklists that ensure consistency for your business growth. Do you have enough people to get the job done? What is their skill level? Are you willing to train them, or will you bring specialists and pay them what they’re worth?

Do I Have the Tools I Need?

The tools you’ve been using, up to this point, have worked well. Nonetheless, as you move towards scaling, that will change.

If you want to scale your online business, you must count on automation to cut down on the time and resources consumed in doing such tasks. This will help you optimize resources and free up time for critical tasks like creating marketing campaigns and content.

When Is It Time to Scale?

The decision to scale your business is big, and its undertaking is equally important. A rule of thumb to follow is never attempting to scale your business (whether it’s a traditional or ecommerce business) too early in its lifecycle. For example, suppose you try to scale your business without building a solid foundation. In that case, you’re only setting your business up for failure because even a small mistake will prove fatal in that scenario.

If a business scales too early on, it might become difficult to get a positive ROI without increasing revenues. Just know that you’ll never be done entirely with scaling your ecommerce business. You’ll always be tweaking, remodeling, building, and expanding your work and online store to increase your business’s longevity.

1. Establish a Marketing Strategy

You’ll never grow and scale your business if nobody knows it exists, which is why establishing a winning marketing strategy is essential.

Whilst there’s no one-size-fits-all strategy to market your business, there are some key areas you can focus on which are likely to lead to success. These include:

Paid Marketing

When you decide on your marketing budget, consider setting some money aside to run paid marketing adverts.

These can be social media adverts on key platforms such as Facebook and Instagram, PPC (pay-per-click) ads to help boost your Google rankings, or banner adverts on relevant websites.

Paid marketing can be a great way of reaching new customers and offers some of the best data and analytics to track your success.

SEO

SEO, which stands for Search Engine Optimization, is the process of optimizing your website so that it appears in relevant search results.

This optimization can include featuring relevant keywords in your content, building a backlink profile for your website, and creating an unrivaled user experience.

The higher your site appears in the results for search terms relevant to your business, the more traffic you’re likely to attract to your website, which in turn helps to boost your online profile.

Retargeting

A key part of scaling your business is attracting new customers, but you should also aim to retarget those who’ve found your store but are yet to convert.

Retargeting customers who have visited your website or abandoned their cart can be a great way of convincing them to complete their purchase. The best ways to do this includes targeted social media adverts and email campaigns.

2. Provide Excellent Customer Support

Whilst automating customer support with the help of chatbots can often be a helpful step as your business grows, it shouldn’t jeopardize the quality of customer support that you offer.

If your customer service stinks, then customers are unlikely to return or recommend you to a friend – no matter how good your products are!

3. Invest in Automation

If you’re serious about scaling your business, then you need to invest in automation.

This involves outsourcing some of your current, day-to-day tasks to automation services, helping to reduce the man-hours you spend on basic tasks.

By automating certain tasks, it frees up your time to focus on other areas of the business that need your attention.

4. Refine Your Website

First impressions count, so making sure your website is inviting and appealing is essential. You need to make sure that you’re using high-quality product images and providing users with all the information they need to make a confident purchase.

A good user experience is also essential. Customers need to be able to navigate your website with ease, and find what they’re looking for without having to compete with annoying pop-ups or slow load times.