Why Email Marketing Is Still Relevant In 2022?

By 2024, the number of email users around the world is expected to surpass 4.5 billion

Data points to the growth of email as a communication medium. In 2017, there were 3.7 billion users of email around the world. The same study forecasts that, by 2024, this number will exceed 4.4 billion users globally.

In the next four years, 58 billion junk emails will be sent

Junk email statistics confirm that internet service providers are increasingly implementing better spam filters to keep customer inboxes clean of this ‘pest’. And while there has been improvement, nobody likes spam emails, which is why marketers should start adapting to the way filters work to make sure their messages end up in the inbox as opposed to spam folders.

Transactional emails comprise less than half of the 1.47 million emails US companies send on average per month

Email marketing stats reveal that a total of 1.47 million emails are sent out by American companies on average every month. While transaction emails account for 41% of this number, marketing emails are actually more frequently sent in comparison – 59%. This just goes to show that US companies already know that email is here to stay, and it’s rightfully called the backbone of modern marketing campaigns.

Almost 80% of American employees check their work emails outside of working hours

If your company has an ongoing webinar or tradeshow campaign, emails are a good way to promote them. Statistics on email marketing confirm 43% of workers check their emails outside of normal working hours. Another 13% check their emails a few times within the hour, and 11% check their inboxes every hour. This could be related to the increase in mobile opens, but interestingly, 10% of employees are constantly expecting a new email to reach them. This data is important for marketers as it shows customers are willing to read emails even if they don’t receive them during working hours.

Emails make the buying process 3X faster compared to social media

A recent study revealed that, compared to social media, the buying process is three times faster when taking place through email. Email marketing facts presented in the same study also put the effectiveness of emails 40 times higher than that of social media. Simultaneously and across all industries, emails have an open engagement rate of 22.68%. For the sake of comparison, the combined overall engagement of Instagram, Twitter, and Facebook is 0.58%.

For every dollar spent on email marketing, the expected return is $40

It’s time to talk about money 💸 No matter what new tactics or strategies arise in the next few years in the digital marketing world, one thing will always remain the same. Companies need to find tactics that allow them to maximize their marketing budget while still achieving their overall goals. Email marketing is one of the most cost-effective digital marketing strategies that you can use to reach and engage your target audience.

According to Campaign Monitor, every $1 spent on email marketing typically generates about $40 in ROI

Email marketing makes it easy to personalize content for better response rates

Hyper-personalization will become all the more important in digital marketing by the year 2022-23.

Using data that you’ve collected from your subscribers and leads, you can work to provide more personalized and relevant content.

This can improve both your open and click-through rates, as well as your overall conversion rates.

Segmentation is one effective tactic that you can use to increase the personalization of your messaging and content. In fact, something as simple as using the consumer’s name can make all the difference when communicating with customers and leads.

Emails easily streamline your other marketing channels

Email marketing is a boon to digital marketers because it can be used to promote other marketing channels, such as social media platforms.

When you use email marketing to promote these channels, you’re making sure your audience gets all the information about your business in one place. This makes it easier for them to make decisions about whether or not they want to make a purchase from you.

Emails can motivate readers to take action

Use marketing emails to influence your audience to take action on your offers. Let’s say you sent an email with a video tutorial of your product kit. At the bottom of your email, tell your subscribers to click the “Buy Now” button to purchase your product.

You can even sweeten the deal by offering a massive discount to whoever clicks your call-to-action (CTA) button and makes the purchase on the same day.

Emails improve brand awareness

Use emails to improve your customers’ understanding of your brand. By talking about your values, mission, products and services, etc., your audience will have a better grasp of what you are about. As your shoppers’ brand awareness grows, it’s easier for them to advocate your company since they understand you better.

Email marketing is cost-effective

Email marketing is more cost-effective than most other marketing channels. This is because it's easy to track and measure your results, and it's also cheaper in terms of expenditure.