Scale My Brand
Platform
Facebook Ads
Timeframe
One Month
Store growth from $152,020.60 in March to $250,889.00 in April. In fact, in a month, they grew by $100k more in revenue
Effectively scaled Facebook ad budget from $300/day to $1,000/day. April's ad spend was ~$31,000
Total ROAS in April for all advertising campaigns was 802%
Found a working link for scaling campaigns by reducing the cost of attracting a visitor
In this article, I will share an interesting case in which I managed to scale in revenue almost twice in just a month.
Since we are constantly trying to bring customers to a new level, we approached this issue responsibly and decided to find options for scaling the current store.
In this case, I will talk about what actions gave a positive result. At the same time, you can use these strategies in your projects.
Markets:
Niche:
AOV:
Our main task was to find a working link, thanks to which we could scale advertising campaigns without losing site conversion and drawdown in the average check.
First of all, we calculated the unit economy. We realized that our task is to influence the price of the visitor. Since the site CR Rate was ~2%, and the AOV was ~$120.
Used catalog ads and video creatives for Acquisition audiences.
Worked exclusively on interests for three GEOs: USA, Canada, and Australia.
Audiences used for remarketing:
those who viewed the product in 7, 14, 28 days;
those who added to the cart in 7, 14, 28 days;
those who interacted with social networks in 28 days;
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The data on the number of purchases and the total amount of sales in the Shopify account and analytics did not converge due to degraded event tracking due to IOS 14.5 updates.
Based on the current situation, the project decided to reduce the cost of an attracted visitor to the site while maintaining the conversion and average bill.
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The cost of User Acquisition on the site for the March period was $0.45.
Of all the hypotheses collected, we decided to test a 3-stage funnel by attracting an audience to an Instagram profile** through promotions and closing this traffic through retargeting to those involved with social networks + dynamic site retargeting.
For the period of testing this hypothesis, we disabled all campaigns to convert to attract the Acquisition audience. We left only campaigns on Retention.
First, we prepare Instagram profile to receive traffic (make posts, pack highlights, write a profile header, make Instagram Shopping, and in the URL specify a link to the site with UTM tag [utm_source=instagram&utm_medium=cpc].
Then, we make posts with the product itself and promote through the “Promotion” button directly on Instagram.
The traffic that comes to the profile is interested in the product and, following the link in the profile header, goes to the site and buys the product.
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Here you need to make the transition from advertising to the profile as cheap as possible and calculate the % of conversion from the change to the profile via the link in the profile header.
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As you can see, most of the campaigns are Instagram posts/story promotions. And only a minor part is conversion campaigns for retargeting those who interacted with Instagram and dynamic site retargeting.
Lowering the price by $0.14 per visitor increases ROAS above ~300%.
And also, taking into account the addition of the advertising budget, in total, we grew by $100,000 in the context of one month🔥
book a call here to get started.
Spend at least $5,000/month on ads.
Are committed to investing in your brand’s growth.
Are ready to leverage proven strategies for scalable growth.
Download our eCommerce Growth Checklist and learn the exact strategies that 7-9 figure brands use to scale successfully.
